Let’s be honest—low inventory can make a realtor’s job feel like a never-ending treasure hunt. If you’re struggling to find listings, you’re not alone. Sellers are holding onto their homes longer, and buyers are scrambling over the limited properties available. But here’s the good news: great agents don’t just wait for listings to appear—they create opportunities.
With over 20 years in the game, I’ve learned that when inventory is tight, it’s time to get creative. Here are some of my best strategies to help you uncover more listings and keep your business moving forward.
1. Tap into Expired and FSBO Listings
Sellers with expired listings or For Sale By Owner (FSBO) properties have already shown interest in selling—they just need the right agent.
- Expired Listings: These sellers are often frustrated, but that’s where you come in. Offer a fresh marketing strategy and a realistic plan to get their home sold.
- FSBO Sellers: Many FSBOs struggle with pricing, marketing, and negotiation. Educate them on how working with you can actually net them more money.
A well-crafted script and a little persistence can turn these missed opportunities into new listings.
2. Network with Divorce and Probate Attorneys
Life events often lead to real estate transactions. Building relationships with attorneys handling divorce or probate cases can position you as the go-to agent when their clients need to sell.
- Offer educational workshops for attorneys on market trends.
- Provide a simple referral system that makes it easy for them to connect their clients with you.
These relationships take time to build, but once established, they can be a consistent source of listings.
3. Leverage Your Database for Referrals
Your past clients and personal network are some of your best sources for new listings.
- Send personalized check-in messages to homeowners you’ve worked with in the past.
- Offer free home equity reviews so they can see how much their home is worth.
- Create a referral program with incentives for anyone who sends a seller your way.
People move for all kinds of reasons—job changes, growing families, downsizing. Be the agent who comes to mind when they do.
4. Find Landlords Looking to Exit the Market
With rising interest rates and changing rental regulations, some landlords may be ready to sell. Reach out to local property owners and discuss their options.
- Check eviction records—some landlords are tired of tenant issues and may be ready to sell.
- Contact small-time investors who own just a few properties; they may be looking to cash out.
This strategy helps you uncover off-market opportunities that others might miss.
5. Host Educational Seminars for Homeowners
Many potential sellers aren’t listing their homes because they don’t understand their options. Hosting free educational events can position you as the trusted expert who helps them navigate their decision.
- Host a webinar or in-person seminar on “How to Maximize Your Home’s Value in Today’s Market.”
- Partner with a lender to educate sellers on buying their next home before selling.
- Promote these events through social media, email marketing, and local community boards.
When homeowners see you as an expert, they’ll feel more confident listing with you when the time comes.
6. Door-Knock and Farm Specific Neighborhoods
Old-school? Maybe. But it still works. Identify neighborhoods with high turnover rates and introduce yourself to homeowners.
- Bring value by offering market insights or a free home valuation.
- Use door hangers with a QR code linking to a seller’s guide or your contact info.
- Follow up with handwritten notes to make a lasting impression.
Consistent farming builds trust and keeps you top of mind when a homeowner is ready to list.
7. Partner with Local Businesses
Think beyond traditional real estate marketing. Team up with local businesses to expand your reach.
- Collaborate with moving companies, home stagers, or landscapers—people who interact with homeowners looking to sell.
- Offer exclusive deals to their customers in exchange for referrals.
Strategic partnerships can create win-win opportunities for everyone involved.
The Bottom Line: The Listings Are Out There—Go Find Them
In a low-inventory market, success isn’t about waiting for the perfect listing to appear—it’s about taking action and creating opportunities. Whether it’s expired listings, networking with attorneys, or hosting educational events, the key is to stay proactive and consistent.
At Nil Patel Real Estate, we specialize in helping agents navigate tough markets and take their business to the next level. If you’re ready to step up your game and start finding more listings, let’s chat. Schedule a quick call and let’s build a game plan together.
